With extreme specialization, catalog copywriters must also create the copy to categorize further the products within the niche of the niche. First, it serves the buyer's desire to "feel special and to belong to a certain group." Secondly,TN Requin pas cher, today's busy shopper is much more likely to review the entire products selection in the specialty niche catalog. In this instance, the extreme catalog could be the women's sports shoes. For example, one would assume L.L. Every catalog retailer realizes the bounty available online. Get your share today. Readers get the impression that these products are available especially for their specific needs. Online or off Nike LunarEclipse Dame these principles work the same.These facts are well proven by the Internet Retailer's Top 500 Guide for 2007. The top 500 retailers are ranked and profiled by annual online sales. Extreme specialization is rapidly becoming the norm in the catalog industry.Extreme specialization operates at two levels in the catalog industry. Bean with a larger market would capture more than Victoria's Secrets, right? Wrong! Victoria Secret's is the leading online retailer.Strategically implementing these methods of specialization have proven to increase revenues and customer loyalties. Let's use the industry of shoes as an example.The simple categories of Women's, Men's, and Children all in one catalog won't be nearly as efficient as multiple catalogs that are more specialized. The catalog industry is very strong and growing significantly online. In the Women's category, there's dress, sport, casual, and home wear for the industry. The catalog is usually not very big, giving the reader the impression they can review it and make their selections in a few minutes. No longer are general catalogs optimally efficient. They don't have to browse through items that are not within their interest. Every market has these extreme specialties, yet until recently, the value of promoting specifically to those extremities was overlooked.The second step of extreme specialization occurs within the uniqueness of the product. The first step is to develop your extreme specialization based on your catalog's specialization. More and more major retailers are using direct mail catalogs to point to their online presence. The standard practice for catalog copywriters is to take the three or four page manufacturer's spec sheet and compress it to only the most desired pertinent benefits. Even though the same product may be offered in multiple specializations, the product description is written to capture the unique needs and desires of the specialized niche thus empowering the specialization.Nike LunarEclipse 2 Dame Serving the niches within the niches works extremely well for more than one reason. Online or offline the best performing catalogs have taken the concept that "less is more" to generate increasing revenues and market share. The majority of the most successful catalog marketers are those that specialize within a specialty. Remember "Less is More".Janet Smith, Freelance CopywriterYour Direct Mail & Online Copywriting & Consulting Solutionhttp://www.writersforyou.com.
댓글 없음:
댓글 쓰기